Media Marketing by Numbers For Ireland

Statistics taken from this article quoted in The Irish Times Oct 16th 2012 written by Sheila Wayman
lhttp://www.irishtimes.com/newspaper/health/2012/1016/1224325291035.html

Media and marketing by numbers

• 22,000 ads a year are seen by children

• 134 minutes a day is average time spent watching TV by Irish children aged four to 17

• 29%  of children aged nine to 12 in Europe who use social networks have a public profile

• 5 million children under the age of 10 worldwide were using Facebook in 2011

• €897 million was spent on ads, excluding online, in Ireland in 2011

• €132 million was spent on online ads

• 50% of children in the UK aged under 13 play video games rated above their age