Tuesday, 5 November 2013

Media Marketing by Numbers For Ireland

Statistics taken from this article quoted in The Irish Times Oct 16th 2012 written by Sheila Wayman

Media and marketing by numbers

  • 22,000 ads a year are seen by children

  • 134 minutes a day is average time spent watching TV by Irish children aged four to 17

  • 29%  of children aged nine to 12 in Europe who use social networks have a public profile

  • 5 million children under the age of 10 worldwide were using Facebook in 2011

  • €897 million was spent on ads, excluding online, in Ireland in 2011

  • €132 million was spent on online ads

  • 50% of children in the UK aged under 13 play video games rated above their age

No comments:

Post a Comment