Wednesday, 13 February 2013

Social and psychoanalytical analysis of media products

Social types of analysis of media products
How do media producers apply market segmentation techniques taking into account demographics and behavioural analysis?

Market Segmentation defined



Marketing Segmentation Defined



Segmentation, Targeting, Positioning: Video Games [Professor Mathur]


Psychoanalytical analysis of media products
How exposure to media texts creates personal motivations and reactions

The Id, Ego, and Superego - Freud's Psychoanalytic Theory


Id, Ego and Superego: Education Portal




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