Wednesday, 13 February 2013

Social and psychoanalytical analysis of media products

Social types of analysis of media products
How do media producers apply market segmentation techniques taking into account demographics and behavioural analysis?

Market Segmentation defined

Marketing Segmentation Defined

Segmentation, Targeting, Positioning: Video Games [Professor Mathur]

Psychoanalytical analysis of media products
How exposure to media texts creates personal motivations and reactions

The Id, Ego, and Superego - Freud's Psychoanalytic Theory

Id, Ego and Superego: Education Portal

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