Thursday, 13 November 2014

Media Theory Marshall McLuhan

"The medium is the message" is a term coined by Marshall McLuhan. What he is trying to get across is that the form of the medium embeds itself in the message, therefore allowing the medium to influence the perception of the message. “The medium is the message” because it is the “medium that shapes and controls the scale and form of human association and action.” (Understanding Media, NY, 1964, p. 9)

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Also Youtube Marshall McLuhan and "the medium is the message"

Look at the handout given out on media theory. Can you apply media theory to issues within the mass media today?

MAD MEN - "The medium is the message" 1.06

Uploaded by  on Aug 24, 2007

The Medium is the Message.

Marshall McLuhan 2Minute Thinker: The Medium is the Message

The Medium is the Message

Marshall McLuhan: The Medium is the Message

Marshall Mcluhan Full lecture: 

The medium is the message - 1977 part 1 v 3

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