Media Studies Transition year Celebrity endorsements and Exercises

Exercise 5

Look at the following adverts below and write about one of them under the following headings: setting, props, people, faces, lifestyle, values, colours used, the logo and the copy

Lynx “Unleash The Chaos” advertisement (2012)

TNT “We know drama” advertisement (2012)

Exercise 6 My Presentation

Choose an advert you like, show it to the class and make a 2 minute presentation under the following headings:

scenes, props, people, faces, lifestyle, values, colours used, the logo and the copy

Celebrity Endorsements

Class Discussion: Pepsi

Pepsi are reknowned for their use of celebrity endorsements with their product. 

Why do you think they do this? How are they trying to persuade the consumer to purchase?

Pepsi Advertisement “We Will Rock You”

Pepsi “Football Warriors”

Homework

Create a poster for the benefits of using the iPad in school. Use Pages.

You may wish to download an app from the app store to help you do this

You will make a presentation on Wednesday discussing props, people, lifestyle, faces, values, colors used and discuss the copy.