Tuesday, 18 October 2016

Editing: A Film History

With the advent of cinema in the late 19th and early 20th century, the concept of editing was rarely, if minimally used. Many early films were a single shot. Editing was minimally used by Georges Mélies in his famous 1902 work A Trip To The Moon.

Most of the shots in this film by 
Mélies are a series of single shots.

A Trip to the Moon (1902)

 Uploaded by on Oct 8, 2010

Contrast this film with the music video by the American grunge band The Smashing Pumpkins, who use the plot of A Trip To The Moon but with faster, slicker edits.

The Smashing Pumpkins - Tonight, Tonight

 

Edwin S. Porter's The Life Of An American Fireman (1903) built on  the work of
Mélies and was one of the first directors to make editing more purposeful. The alteration between the woman's room on fire and the race of the fire brigade to save them gave an added sense of drama, where two separately filmed parts could give a greater meaning and sense of empathy and deeper involvement with the audience.

Life of an American Fireman 1903

Uploaded by on Mar 7, 2007

Porter built on this work with The Great Train Robbery (1903), which despite some of the shots being long, no single-shots happen from beginning to end. In this short film you see the robbery, the get-away, the pursuit and the capture. It is not necessary to see the entire shot to understand what is happening narratively and to give it a sense of continuity.

The Great Train Robbery 

Uploaded by on Jan 16, 2007

D.W. Griffith was seen to be the person to advance film to the next step in terms of film editing. His work was a great influence on Hollywood and Russian revolutionary cinema. His work included a variety of shots for impact, the extreme long shot, the close-up, the cutaway, tracking shots as well as variations in pace.

In the clip below of Enoch Arden, Griffith uses a close up of a wife's face as she waits for her husband to return. This demonstration of long, medium and close up shots meant that the audience could be drawn further in emotionally. The use of close-ups such as this were quickly picked up by other filmmakers.

DW GRIFFITH ENOCH ARDEN 1911 CLASSIC TV SHOWS SILENT FILMS on DVDS at TVDAYS.com 

 Uploaded by on Nov 15, 2007

Birth of a Nation is Griffith's most famous and epic yet controversial work. It tells the story of 2 families engaged in the civil war. The work is nearly 3 hours long and is controversial today as a result of how it treats racism.  I'm only including a trailer below, as it can be viewed in its entirety here 

Birth of a Nation by D.W. Griffith - Trailer (1915) 

 Uploaded by on Feb 17, 2007

The idea of parallel action intercut with each other can also be seen in Griffith's The Lonely Villa (1909) where a vunerable family is intercut with burglars.


D.W. GRIFFITH'S THE LONELY VILLA 1909



Uploaded by  on 30 Mar 2009











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Wednesday, 28 September 2016

Filmmaking Techniques

Top 10 Most Effective Editing Moments of All Time

The Psychology of Film Editing | Creative Post Production Techniques


The clip below is a short film highlighting the variety of film techniques and camera angles, shots, framing, movement, focus, lighting  and composition. The clip also looks at editing techniques, colour adjusting and sound editing.



Filmmaking Techniques


Video Lighting Basics - Three Point Lighting


Uploaded by on Nov 21, 2008

The types of shots that are taken are shown in this clip which also highlights the importance of implied distance. It specifically looks at the long-shot, mid-shot and closeup. Shot types influence how an audience reacts to certain information as the viewer identifies with the lense. Closeups are often used where the greatest dramatic impact is needed within a scene. Significance, meaning drama and creating an emotional response from the audience can be deduced as a result of shot types.

Shots often include the amount of general and background information as well as the amount of subject information, the size and importance of the human figure as well as psychological and physical information.
Long shots are often dominated by background information and films which use this technique considerably include Lawrence of Arabia and Citizen Kane. Subject information in these long shots often take up very little screen space. Long shots are often used to establish the location of the scene at the beginning or end of the shot as subject information has the ability to often be balanced with background information. It allows the audience to figure out what ios going on in a particular situation as well as showing where the cast are positioned onscreen.

Full shots show the subject from head to toe and background begins to be reduced. The subject can be seen in more detail and is therefore better equipped to dominate the frame.Full shots are often used when physical acts are displayed.

Medium shots frame the subject usually from the waist up. The subject takes a greater amount of importance over the background and the subject is able to display more detail in their acting ability. Medium shots often ddepict interaction amongst characters and usually only allow for 2 or 3 characters in frame.

Closeups focus solely on the subject where the face dominates the screen. Subtle shifts in expression from the subject in closeup can convey a lot more to the audience.

Extreme closeup fills the screen with only a fragment of the face (eg maybe just an eye or an object)
Shot Types


Uploaded by on Jan 22, 2010

Camera Angles and Techniques


Uploaded by on Jul 13, 2009

Best Camera Trick Ever!

Uploaded by on Oct 23, 2008

How to achieve a Film Look - DSLR film making

Friday, 23 September 2016

Advertising’s Influence on Body Image


Criticism has grown sharply regarding how the media influences our ideas of body image. Since advertising frequently uses our hopes or fears to sell a product or service, so many young people compare themselves to models in ads and are often left feeling depressed about their own self image. Idealised versions of female body shapes portrayed in magazines, posters, the fashion, cosmetics  and dieting industries and celebrity culture has been known to cause in some instances excessive dieting or exercise or even eating disorders such as anorexia nervosa and bulimia.






Body image revolves around an individual’s perception of their own body and appearance as well as how others see us. Advertising can influence positive and negative ideas, attitudes and feelings of self worth. This generation of teenagers is more vulnerable than previous generations because since birth they are hit with images of so-called perfection on the internet, television, magazine covers and billboards.
Body image revolves around an individual’s perception of their own body and appearance as well as how others see us. Advertising can influence positive and negative ideas, attitudes and feelings of self worth. This generation of teenagers is more vulnerable than previous generations because since birth they are hit with images of so-called perfection on the internet, television, magazine covers and billboards.
Advertising’s Role With Women’s Body Image 
Thin, tall models are frequently promoted in advertising to help them to sell copies of their product or service. Movies, music and magazines provide an unrealistic view of how women should look. The effect of exposure to multiple advertisements promoting beauty can leave many girls and young women with a distorted view of what they are worth. Concepts of beauty are pushed on girls from a young age with products such as Barbie and Bratz dolls. The measurements of a Barbie doll would lead to a serious disease and poor nutrition.
Photoshopping images on computer are also used to enhance a woman’s height and thinness. A nip and a tuck with the click of a mouse can give a vastly different impression of the model than in reality.


Case Study: Dove
Have a look at the advert below for Dove which shows how the beauty industry communicates to many women. 
How are Dove advertising their product? 
What message is portrayed  in both  advertisements? 
Dove Beauty Pressure
Uploaded by  on Oct 2, 2007
Dove Beauty Evolution


Uploaded by  on Oct 6, 2006

Exercise: Write down all the adjustments made to the woman's face in the Dove Beauty Evolution ad



Research Project:
Look up the following searches on Google
1-Kate Winslet GQ magazine. Write up about what happened in your copybook in your own words
2-Find a women's magazine cover off Google images. Write down what it is called
3-Look up Julia Bluhm and Seventeen magazine and write a paragraph mentioning what has happened
4-Look up Teen Vogue protests. Write a paragraph explaining what happened in your own words
5-Write 2 paragraphs about your thoughts on how magazines advertise to women. Think about who is responsible, the magazine or the people who purchase the magazine?








Here is a video entitled ‘Killing Us Softly 4 Advertising’s Image of Women’ by Jean Kilbourne, where it gives a snapshot regarding how advertising is influencing statistics of violence in the USA. We have already been exposed to many of these advertisements with our ability to access more globalised content through our TV subscription packages and access to the internet. 
Uploaded by  on Mar 12, 2010


Class Discussion: Perfection
Split up into groups of 4. Each group takes a question to consider and report on in class.


  • Do you think magazines should take a more responsible role in the promotion of positive images of women? How?
  • A magazine is in the business of selling magazines. Much of their revenue comes from advertising. Would changing the policy of using idealised pictures of women help or hinder their sales? 
  • Who is responsible for these images of so-called perfection, society, parents, the magazine, the manufacturer of the product, the advertiser, or the consumer?
  • Would you buy a magazine with real pictures of real people including all their flaws with no gender stereotyping when you wish to be entertained and amused?


Advertising’s Influence On Males
What does it mean to be a man?
For males ideals of masculinity are often advertised. Advertisements with males often display muscled men, sophisticated men in tuxedos, successful businessmen, cowboys and construction workers. Men are usually shown in these ads to be in charge, confident and alone or displaying their success with women. Many products’ adverts often  play on male hopes and insecurities. The suggestion is that purchasing a product will make the man stronger, more successful and sexier.
Violence is an aspect often used in advertising targeting men. Many video games and films which are violent are used by advertising companies for product placement. Companies are beginning to put their adverts into violent video games that they know may appeal to males.
The issue of masculinity in the media is not discussed as openly as a woman’s perfect body image. Portrayals of what it means to be a man and more worryingly what it means not to be a man are discussed with frankness in this videoclip entitled ‘Tough Guise:Media, Violence and the Crisis in Masculinity’ made by Jackson Katz. It argues that widespread violence in American society, including the tragic school shootings in Littleton, Colorado, Jonesboro, Arkansas, and elsewhere, needs to be understood as part of an ongoing crisis in masculinity.
Class Exercise
Find a magazine cover or advert with a male prominently displayed. Write a paragraph mentioning what the advert/magazine is suggesting.
Pair Discussion
Choose one of the following questions for consideration and to report back to the class 
  • How true do you consider the opening statements of the videoclip that a man has to be tough and violent to be a man?
  • Consider some recent high-profile murders. Do you think think there is a link between media violence and real life aggression?
  • What do you think about the topic raised in this video?

Just who is advertising to who here?
Women are often used to sell magazines aimed at males, examples would be magazines such as Loaded, Maxim and Nuts. Males in advertising are used to sell products to women. Relationships and commitment are often used in advertisements for jewellery for women. Sometimes adverts for males are in females magazines as they are targeting women to buy these products for a male. Children are being advertised to by hotels and car companies to pester their parents into making a purchase.






Tuesday, 20 September 2016

Multimedia Communications: Film Studies

HELL'S CLUB. NEW MOVIE MASHUP AMDSFILMS.  by ANTONIO MARIA DA SILVA AMDSFILMS

Look at this film ending for The Devils Rejects. What editing techniques do you notice?
The Devil's Rejects


Film editing is the concept of displaying a combination of film shots in a sequence. This can add an added sense of drama as one shot is instantly replaced with another. Editing can determine the pace and feel of a movie. The process of editing can discover something that may not have been originally intended for the movie. Editing can help transfer film into more than a simple replication of reality. Through close-ups and long distance shots the audience's emotions can be played upon. It can enhance moods and feelings and show different perceptions of characters to give the film segment a greater depth of richness. Edwin Porter was one of the first to discover that the tying together of shots could help create a story.

A selection of commonly used film editing terms are included in this link

Here is a list of Irish editing and post-production film companies in Ireland.

The Cutting Edge: The Magic of Movie Editing (Abridged Version) Part 1 



Uploaded by on Jun 12, 2008

In the clip below, Walter Murch, the editor of such films as Apocalypse Now and The English Patient, discusses his "Rule of Six" in a presentation for the Imaginox Online Creative Academy of Film and Television. the six things

Murch disccuses how to make the perfect cut are:
1-Emotional-does the edit give the emotion that the director wants to give the audience or does it subtract or distract?
2-Story-Is the story advanced as a result of the edit?
3-Rhythm-Does the cut happen at the right point with the music? Is it in keeping with the pace of the movie?

The first 3 points here are often interlinked. The other points which are considered by Murch to have lesser importance includes
4-Eye-tray- do we know where the audience is looking and is that being taken into consideration when the cut is made? Is the movement of the audience's gaze disrupted by the cut? Could a disruption of the audience gaze be deliberately interrupted to enhance the film (eg scenes of horror or violence)
5-2-D Plain (the problem of dealing with 3 dimensional objects in a 2 dimensional world). This deals with the concept of the stage line and do the characters appear to be looking at each other or not
6-Coherent movement of 3-dimensional people and objects


The Rule of Six 

Uploaded by on Jul 23, 2010

Anything can be conveyed in terms of editing reality tv as often controversial media commentator Charlie Brooker demonstrates. Apart from the cheeky humour of this video-clip there lies a serious point, that through editing any argument or viewpoint can be proposed. Although this clip is commenting on reality tv, it could also be used in the form of documentary film to influence a certain viewpoint.
Charlie Brooker's Screenwipe - Reality TV Editing
Uploaded by on Mar 1, 2007

Here is a clip from one of the world's best known film director's Alfred Hitchcock discussing his views on the editing and cutting process and how it can effect the movie.

Hitchcock explains about CUTTING


 

Here is a clip from the 1997 film Wag The Dog. The film tells the tale about how a war is sold to the general public to deflect them from a political sex scandal. This clip shows the power of how editing can help to influence public perception through media manipulation.

Wag The Dog 



Uploaded by on Aug 16, 2008

In the violent historical epic Braveheart, watch how director Mel Gibson uses editing to control the pace and tension of this very violent clip. Viewer discretion is advised. 


Braveheart - Battle of Stirling Bridge - Cavalry charge 




How do you think the editing affected the tension in this scene?


Angus Wall and Kirk Baxter won an Oscar for Best Editing for the film The Social Network in 2011. This clip shows a boatrace from within the movie. How do you think the editing affects the pace of this clip?
The Social Network / Henley Sequence







Can you spot any editing mistakes in the following clip?
FUNNY MISTAKES in OUR FAVORITE MOVIES
Uploaded by on Apr 1, 2010

Montage consists of a series of shots which are interlinked to reduce time yet give information. The clips are often short yet based around a certain theme with music to evoke emotion yet keep a continuity to the scene. One of the most famous montage uses are from the Rocky series. Here is a montage clip from the Rocky 4
Rocky 4 training montage - Hearts On Fire (HD)

Uploaded by on Jan 21, 2010


Some film segments deliberately don't edit traditionally in order to immerse the viewer into that world. A case in point is one of the most famous scenes in Martin Scorseses Goodfellas at the Copacabana Club.

Goodfellas - Steadicam Shot




To see what the director of this film Martin Scorsese envisaged in creating this shot, please click this link

Here is a selection of editing techniques from the work of Martin Scorsese.
 Martin Scorsese Editing Techniques


 The film Children Of Men has alot of complex long takes with the intended goal of immersing the viewer into the alterntative future reality presented by the film. 

Here is a trailer for the film and then a clip which shows how a long take has the ability to bring the world alive that the characters inhabit. 
Children Of Men Trailer
The greatest camera work in movie history...

 Uploaded by on Apr 9, 2009

Children of Men: 'Uprising' Tracking Shot 

Uploaded by on Mar 9, 2011

 What do you think of this technique?
What are the disadvantages of filming this way?

The concept of story versus plot does not always follow conventional structures. Often, visual imagery can say alot more than words as can be evidenced in this award winning student film below.

MEMORIES - Award winning short student film 

 Uploaded by on Jan 4, 2010

  What do you think the film is trying to say?

   What do you think about how this film was edited? How is the story enhanced?

    Describe your thoughts on the visual imagery used? How effective was this?

    What effect do you think of deliverately puzzling the viewer at the start of the film has?




Exercise:
Create a blog and pick a scene that you think uses film editing well (2-3 paragraphs). Explain your reasons why and what techniques were used.
If you need help have a look at this blog to help you with ideas.

The cutting Edge The Magic of Movie Editing (Full Documentary)

Friday, 26 February 2016

Unit 3 Communications and Research

Who is a good speaker?

For You To Do:



Homework for your blog:
Find a speech on Youtube which you can link to your blog.
Analyse the speech under the following headings:
-Clarity of delivery
-Message
-Command of pitch
-Tone and articulation
-Eye contact


Write about:
1.Do you think it was a good or bad presentation/speech?

2.Why do you think it is good or bad?

3.What points made were most effective in this presentation/speech?

4.How would you describe the body language of this presenter?

5.Do you think the slides used on the screen were effective if there were any úsed?How?

6.Were the statistics/facts in this presentation easily understandable?

7..How do you think the  presenter prepared the presentation to make it relevant to that audience?

8.Were there props in this presentation?
9.Was there any point where you were lost in the presentation?If so why do you think this was?

10.Do you think the presenter achieved their aim with the presentation/speech?



Active Listening


As a potential employee in a business, being able to demonstrate that you can actively listen could be the difference in getting you hired or not. Why? An employer will want to see that you can interact well with customers as well as being able to work as a team and demonstrate a capability for being able to handle conflict resolution. To do any of these requires a degree of active listening.











When somebody is saying something to you, are you actually listening to what they are saying? Or are
you preoccupied with what you were going to say next? When you are  a customer and ringing up
particular companies, do you feel listened to? Have you had to deal with automated phone answering
machines before you get through to a customer service representative? Are you dealing with a
customer representative in Ireland? Do you feel listened to more or less as a result? Is the customer
service representative more interested in listening to you or making a sale.

Active listening is a method of listening and responding appropriately to somebody else. It is where the focus of attention is on the speaker.

Customer service representatives are under enormous pressure from supervisors and management to
deal with customers within a certain time limit to meet company targets. The downside to this is
if customers don't feel  listened to, they may simply never call again and switch their business. So in a
nutshell, your manner on the phone has the ability to make or lose money for the company you work for.



Active listening is an important skill to have, particuarly in The Samaritans

Active listening in your class exercise. Discuss:
                                   Do you listen in class to your teachers? 
                                    Ever drift off? Get distracted? 
                                    Secretly texting under the desk or looking at Facebook when you shouldn't be? Why? Is it because you were bored? 
                                    Do you find it easier to learn visually?
                                    Would Powerpoint presentations help keep your interest?
                                    Was the teachers delivery not interesting enough for you? 
                                    Did the teacher interact with the class or simply lecture?
                                    Was the delivery of the topic too complicated or too simple?
                                    Do you have difficulty recognising the real world benefit of the topic?
                                    Did you have something else on your mind? 
                                    What happens you when this happens?
                                    Do you ever regret not listening to your teacher?
                                    How can you listen better?


What has that exercise got to do with the real world? Maybe the customer you are dealing with or their query is boring? 
Maybe you are tired at work from going out the night before?
Maybe it's a busy day at work? 
Maybe you are thinking about something else? 
The distractions in your classroom can be similar to the ones you face at work.



 Here is a tongue in cheek clip taken from the Channel 4 show, The I.T, crowd. Most of us have had to
ring up at some stage about computer problems. 
How do you think active listening wasn't used in these examples?

Youtube Video The IT crowd - Truest moment about tech support

 Uploaded by on 21 May 2010


How could the customer service representative in this roleplay have used better active listening skills?

Youtube Video
Call Handling Skills  




Uploaded by on Jul 21, 2007


Here is a video about what people randomly selected off the street think of customer service in
Ireland.

Youtube Video How Good is Customer Service In Ireland?




Uploaded by on Jul 21, 2011